Technical SEO Audits

Website Error Troubleshooting and Technical SEO Audits

Technical SEO Audits

I help clients identify, prioritize, and resolve Technical SEO issues at scale, optimize their website’s performance, and improve their online visibility via comprehensive audits.

Website Error and Troubleshooting Services:

  1. Error Identification: Identifying Technical SEO errors on a website, including HTTP status codes (4xx, 5xx, and 3xx redirect chains/loops), JavaScript errors, rel=canonical issues, Crawl waste/bloat, Indexing issues, and Rendering issues.
  2. Root Cause Analysis: Analyzing the root cause of errors, such as rendering issues, broken links.
  3. Error Resolution: Resolving errors by adjusting code, suggesting changes to page templates/HTML, or updating server software.
  4. Page Speed Optimization: Optimizing page load times by identifying and resolving render-blocking resources, minifying code, and optimizing images.
  5. Mobile-Friendliness Testing: Conducting mobile-friendliness tests to ensure website content is accessible and usable on various devices.
  6. Website Crawlability Assessment: Assessing a website’s crawlability by analyzing sitemaps, robots.txt files, and crawl errors.
  7. XML Sitemap Analysis: Analyzing XML sitemaps for errors, inconsistencies, or missing URLs.
  8. Robots.txt File Analysis: Analyzing robots.txt files for errors, inconsistencies, or blocked URLs.
  9. Meta Tag Review: Reviewing meta tags (titles, descriptions) for accuracy, relevance, and optimization opportunities.
  10. Canonical URL Assessment: Assessing canonical URLs to ensure they are properly configured and not causing duplicate content issues.
  11. Internal Link Analysis: Analyzing internal links to identify orphaned pages, broken links, or opportunities for link equity transfer.
  12. Image Compression and Optimization: Compressing and optimizing images to reduce file sizes and improve page load times.
  13. Log File Analysis: Analyze site log data to identify:
    • Your most important pages are being crawled
    • Crawl Budget/Allocation - How often your most important pages are being crawled
    • Crawl Behavior - How Googlebot and other search engine user agents crawl your website
    • Crawl Waste - Identify low quality and irrelevant pages that waste search engine resources such as indexable/crawlable URL’s with unnecessary parameters example.com/product?color=red&size=32
    • Unusual Crawl Patterns - Sudden changes, like significant increases or drops, in crawler activity