Keyword Extraction: Extracting relevant keywords from large datasets using machine
learning algorithms such as models like BERT (Bidirectional Encoder Representations from
Transformers), RoBERTa (Robustly Optimized BERT Pretraining Approach), or XLNet (Extreme
Large-scale Neural network Language model)
Topic Modeling: Identifying underlying topics or themes in a dataset using topic
modeling techniques like Probabilistic Latent Semantic Analysis (pLSA): An extension of LSA that incorporates
probabilistic reasoning to improve topic coherence.
Topic Modeling with Deep Learning: Using deep learning architectures to model the underlying
topics in text data such as Deep Topic Model, Variational Autoencoder, or Neural Topic Model.
Sentiment Analysis: Analyzing text data to determine the sentiment or emotional tone
of the content using machine learning models such as Naive Bayes classifier.
Entity Extraction: Extracting entities such as names, locations, and organizations
from unstructured text data using NLP and machine learning techniques such as Stanford CoreNLP’s Named Entity Recognition (NER) module.
Classification Modeling: Building classification models to categorize text data into
predefined categories using machine learning algorithms such as Support Vector Machines (SVMs).
Text Classification: Classifying text into predefined keywords/topics/sentiments/segments/etc.
Latent Semantic Analysis (LSA): Latent Semantic Analysis (LSA) breaks down complex text documents into smaller parts, each
highlighting a unique perspective on the original meaning. By doing so, LSA distills the
data into a concise representation of underlying concepts or themes, making it easier to
understand and analyze.
Latent Dirichlet Allocation (LDA): Latent Dirichlet Allocation (LDA) is a mathematical model that represents complex texts as
combinations of underlying themes or topics. Each topic is defined by its unique set of
words and their frequencies, allowing for a deeper understanding of the text’s meaning and
structure.
Non-negative Matrix Factorization (NMF): Non-negative Matrix Factorization (NMF) takes a matrix of word frequencies in a corpus and
breaks it down into two smaller matrices that represent different topics. These topics can
then be combined to generate new and more informative representations of the text.
Named Entity Recognition (NER): Identifying named entities such as people, places,
and organizations in unstructured text data.
Tokenization: Tokenization helps identify the most common words and phrases in your content. By analyzing
these frequencies, you can refine your content to incorporate relevant keywords that match
your audience’s search habits.
Search Query Prediction: Use machine learning models like recurrent neural networks
(RNNs) or long short-term memory (LSTM) networks to predict future search queries based on
historical data, trends, and patterns.
Keyword Ranking Prediction: Develop a keyword ranking predictor using machine
learning models like gradient boosting machines (GBMs) or xGaussian processes to predict the
likelihood of a given keyword appearing at the top of search engine results pages.
AI SEO Services:
Knowledge Graph Construction: Building knowledge graphs that represent complex
relationships between entities, concepts, and attributes.
AI and Machine Learning Integration AI Content Generation:: Utilizing AI tools for content creation and optimization.
e.g. NMF module from scikit-learn:
Conversational AI: Developing conversational AI models that can understand natural
language inputs and generate responses.
Intent Detection: Detecting user intent behind search queries or voice commands using machine learning and NLP techniques.
Predictive SEO: Using machine learning to predict and adapt to search trends.
e.g. pre-trained BERT model:
Conversational Search Optimization: Structuring content to align with conversational search queries, which are becoming more common with voice search and AI chatbots.
Voice Search Optimization Natural Language Processing: Creating content that aligns with natural language queries used in voice search.
Long-Tail Keyword Integration: Incorporating long-tail keywords that match conversational search patterns.