Technical SEO Training Services

I have 15 years experience working cross-functionally with small and large teams in organizations. I have partnered with HR teams to produce SEO Courses/Documention as well as conduct in-person/virtual training sessions.

Marketing Teams

1. Technical SEO Fundamentals: Teaching marketing teams the basics of technical SEO, including HTML, CSS, JavaScript, and XML sitemaps.
2. Collaboration with SEO Teams: Teaching marketing teams how to best collaborate with SEO counterparts, sharing useful data sources, etc.
3. Canonicalization and URL Structure Best Practices: Educating marketers on how to optimize URL structures and canonicalize pages for better search engine rankings.

Product Teams

1. Technical SEO for Product Development: Teaching product teams about the importance of technical SEO in their development process, including best practices for building SEO-friendly products.
2. SEO Integration into Agile Development: Providing training on integrating SEO into agile development processes, ensuring that SEO considerations are built into product development from the start.

Data/Analytics Teams

1. Technical SEO Data Analysis: Teaching data analysts how to analyze and visualize technical SEO data, including traffic, rankings, SERP features, etc.
2. SEO Analysis Framework for Experiments: Educating data teams on creating a proper analysis framework for SEO testing and experiments including;
   • Identifying pages or product features to experiment on
   • Isolating the elements to test
   • Choosing a hypothesis for the experiment
   • Data collection
   • Independent Groups/Same subjects
   • Calculating necessary sample size
   • Randomizing the sample
   • Hypothesis testing
   • Cohen’s d Interpretation

• e.g. Using a standardized effect size - (Cohen’s d) for measuring the difference between two group means.

Engineers

1. Technical SEO for Engineers: Providing training on technical SEO concepts and best practices, including HTML, CSS, JavaScript, and XML sitemaps.
2. SEO-Ready Code Development: Teaching engineers how to write SEO-friendly code, including optimizing page load times, compressing images, and using semantic HTML.
3. SEO Errors & Alerts: Teaching engineers how to configure and monitor SEO alerts, errors, etc.

SEO’s

1. Advanced Technical SEO Strategies: Providing in-depth training on advanced technical SEO strategies
2. Technical SEO Tool Integration: Educating SEOs on integrating various technical SEO tools into their workflow.
3. Python for SEO: Educating SEOs on learning how to use Python for;
   • Automating repetitive tasks
   • Retrieving SEO data from API’S
   • Scraping sites to extract specific on-page data
   • Processing large datasets to produce actionable insights