Code - Useful SEO Scripts

Jered Higgins / May 27, 2024

3 min read 🕒

Description:

Useful SEO scripts 🐍 I use often

I have been trying to keep my code more organized and especially scripts/functions I use more often. Here are some useful Python scripts for common SEO tasks that I refer to frequently.

CTR Curves

  • Useful for gathering simple Share-of-Traffic information from ranking position.
  • Data can be found at: Advanced Web Ranking - google-organic-ctr
  • Most major SEO tool providers have individualized CTR curves for keywords or keyword sets but this can be useful for analyzing competitors or different SERP features.
def add_ctr(x):
    
    vals = {'1':19.5,
            '2':13.15,
            '3':8.99,
            '4':5.74,
            '5':4.07,
            '6':3.05,
            '7':2.41,
            '8':1.68,
            '9':1.44,
            '10':0.9,
            '11':1.35,
            '12':1.35,
            '13':1.5,
            '14':1.32,
            '15':1.34,
            '16':1.18,
            '17':1.16,
            '18':0.94,
            '19':0.82,
            '20':0.59}
    
    return vals[str(x)]

Random User-Agent Strings

  • Helpful for crawling pages that don’t like default Python Requests library User-Agents.
import random
 
def getUA():
 
    uastrings = ["Mozilla/5.0 (Windows NT 6.1; WOW64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/38.0.2125.111 Safari/537.36",\
                "Mozilla/5.0 (Windows NT 6.1; WOW64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/28.0.1500.72 Safari/537.36",\
                "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_10) AppleWebKit/600.1.25 (KHTML, like Gecko) Version/8.0 Safari/600.1.25",\
                "Mozilla/5.0 (Windows NT 6.1; WOW64; rv:33.0) Gecko/20100101 Firefox/33.0",\
                "Mozilla/5.0 (Windows NT 6.3; WOW64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/38.0.2125.111 Safari/537.36",\
                "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_10_0) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/38.0.2125.111 Safari/537.36",\
                "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_9_5) AppleWebKit/600.1.17 (KHTML, like Gecko) Version/7.1 Safari/537.85.10",\
                "Mozilla/5.0 (Windows NT 6.1; WOW64; Trident/7.0; rv:11.0) like Gecko",\
                "Mozilla/5.0 (Windows NT 6.3; WOW64; rv:33.0) Gecko/20100101 Firefox/33.0",\
                "Mozilla/5.0 (Windows NT 6.1; WOW64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/38.0.2125.104 Safari/537.36"\
                ]
 
    return random.choice(uastrings)

Pull Title and Description from URL

  • Simple example of using the requests and BeautifulSoup libraries to extracted on-page or meta data( <meta name="description" content="..." />) from live URLs.
from bs4 import BeautifulSoup
import requests
 
# Use beautifulsoup to fetch page titles.
def fetch_meta(url):
    #Set UA as Googlebot as the server will only serve to GB
    headers = {'User-Agent': 'Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/66.0.3359.117 Safari/537.36'}  
    result = {'title':'', 'description':'', 'error':''}
 
    try:
        #Send a GET request to grab the file
        response = requests.get(url, headers=headers, timeout=3)
 
        #Parse the response
        soup = BeautifulSoup(response.text)
 
        #Extract the title
        result['title'] = soup.title.string
        description_tag = soup.find('meta', attrs={'name':'description'})
        if description_tag is not None:
            result['description'] = description_tag.get('content')
 
    except Exception as e:
        result['error'] = str(e)
    
    return result

Crawl a Website by Specifying a Sitemap URL

  • This spider will crawl pages specified in an XML sitemap(s), and extract standard SEO elements (title, h1, h2, page size, etc.).
  • The output of this crawl will be saved to a CSV file.
from scrapy.spiders import SitemapSpider
 
user_agent = 'Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/60.0.3112.113 Safari/537.36',
 
 
class SEOSitemapSpider(SitemapSpider):
    name = 'seo_sitemap_spider'
    sitemap_urls = [
        'https://www.example.com/sitemap-index.xml',  # either will work, regular sitemaps or sitemap index files
        'https://www.example.com/sitemap_1.xml',
        'https://www.example.com/sitemap_2.xml',
    ]
    custom_settings = {
        'USER_AGENT': user_agent,
        'DOWNLOAD_DELAY': 0,  # adjust this to 3 or 4 seconds to prevent getting blocked...
        'ROBOTSTXT_OBEY': True,  # To obey or not to obey...
        'HTTPERROR_ALLOW_ALL': True
    }
 
    def parse(self, response):
        yield dict(
            url=response.url,
            title='@@'.join(response.css('title::text').getall()),
            meta_desc=response.xpath("//meta[@name='description']/@content").get(),
            h1='@@'.join(response.css('h1::text').getall()),
            h2='@@'.join(response.css('h2::text').getall()),
            h3='@@'.join(response.css('h3::text').getall()),
            body_text='\n'.join(response.css('p::text').getall()),
            size=len(response.body),
            load_time=response.meta['download_latency'],
            status=response.status,
            links_href='@@'.join([link.attrib.get('href') or '' for link in response.css('a')]),
            links_text='@@'.join([link.attrib.get('title') or '' for link in response.css('a')]),
            img_src='@@'.join([im.attrib.get('src') or '' for im in response.css('img')]),
            img_alt='@@'.join([im.attrib.get('alt') or '' for im in response.css('img')]),
            page_depth=response.meta['depth'],
        )

To see some more examples and useful SEO scripts, check out some of my other posts by searching for “Code” in the post title